Embodied Feminine Leadership (EFL) is a membership program for entrepreneurs seeking personal transformation. This brand identity, website design, and social media intro video suite features a custom-designed logotype with versatile lockups, refined serif typography, and a luxurious yet spiritual aesthetic in gold and black. View the type design process video below to see how the logotype was crafted.

Designed a unified brand and product ecosystem for mintHNT and Spread Networks, a decentralized wireless platform enabling users to earn passive income through community-hosted hotspots.

Created parent and sub-brand identities, a marketing funnel and web landing experience, and end-to-end UX/UI across mobile and desktop—including onboarding flows, user verification, and an admin dashboard for managing network activity and approvals.

City street and set graphics for Pixar’s Cars 2, released in 2011: (1) *Tokyo context film still (2) Tokyo neon and backlit sign designs (3) Tokyo sign designs continued (4) Tokyo carified character sketches (5) London context still (6) London sign and storefront graphics (7) Italy context still (8) Italy sign designs

*Some designs featured in the final Tokyo film render were designed by Ellen Moon Lee.

Target Gift cards designs and process: (1) Final printed gift cards (as sold in Target stores in 2009) (2) Close up of vector illustration for peacock card and carrier (3) Final Mother’s Day card featuring custom art -directed photography (4) Concept sketches for “Mother’s Day” and “baby boy” category card (5) Concept sketches for Bullseye the Dog paper sculpture card carrier

Change-Point: Adaptive Design Solutions For a Shifting Cultural Economy (MFA Thesis Book)

This hand-bound, hardback prototype book uses infographics, iconography, photography and the findings of my MFA thesis study to illustrate the impact that the 2008 recession had on the American consumer consciousness. The book identifies twelve themes that appeal to the emerging “citizen” consumer and suggests ways that designers in the new cultural economy can appeal to and fulfill the desires of their changing audience. The rainbow color scheme exemplifies the overall tone of optimism expressed in the study’s conclusions despite the gravity of the subject matter.

©2009 Savannah College of Art & Design