Srimayi is a natural skincare line that merges ancient Indigenous craftsmanship, sustainable production methods, and contemporary luxury sensibilities, offering an assortment of natural, handmade cosmetics for eco-conscious global travelers.

Srimayi's logo features the Hindu deity Lakshmi, goddess of prosperity, abundance, and beauty. The logotype, icon, and packaging redesign gave Srimayi a more modern and confident visual identity, with gold foil accents against an otherwise refined black and white palette, reflecting a blend of traditional and luxury aesthetics for their international clientele.

Embodied Feminine Leadership (EFL) is a membership program for entrepreneurial women seeking personal and professional transformation. This brand identity, website design, and social media intro video suite features a custom-designed logotype with versatile lockups, refined serif typography, and an elevated aesthetic with hints of gold and black. View the type design process video below to get a glimpse of how the logotype was crafted.

Designed a unified brand and product ecosystem for mintHNT and Spread Networks, a decentralized wireless platform enabling users to earn passive income through community-hosted hotspots.

Created parent and sub-brand identities, a marketing funnel and web landing experience, and end-to-end UX/UI across mobile and desktop—including onboarding flows, user verification, and an admin dashboard for managing network activity and approvals.

Target Gift cards designs and process: (1) Final printed gift cards (as sold in Target stores in 2009) (2) Close up of vector illustration for peacock card and carrier (3) Final Mother’s Day card featuring custom art -directed photography (4) Concept sketches for “Mother’s Day” and “baby boy” category card (5) Concept sketches for Bullseye the Dog paper sculpture card carrier

Change-Point: Adaptive Design Solutions For a Shifting Cultural Economy (MFA Thesis Book)

This hand-bound, hardback prototype book uses infographics, iconography, photography and the findings of my MFA thesis study to illustrate the impact that the 2008 recession had on the American consumer consciousness. The book identifies twelve themes that appeal to the emerging “citizen” consumer and suggests ways that designers in the new cultural economy can appeal to and fulfill the desires of their changing audience. The rainbow color scheme exemplifies the overall tone of optimism expressed in the study’s conclusions despite the gravity of the subject matter.

©2009 Savannah College of Art & Design