©2009 Savannah College of Art & Design
Change-Point: Adaptive Design Solutions For a Shifting Cultural Economy
This hand-bound, hardback prototype book uses infographics, iconography, photography and the findings of my MFA thesis study to illustrate the impact that the 2008 recession had on the American consumer consciousness. The book identifies twelve themes that appeal to the emerging “citizen” consumer and suggests ways that designers in the new cultural economy can appeal to and fulfill the desires of their changing audience. The rainbow color scheme exemplifies the overall tone of optimism expressed in the study’s conclusions despite the gravity of the subject matter.